Top 5 Beauty Retail Apps on iOS in New Zealand for Q1 2023

In the first quarter of 2023, the top beauty retail apps in New Zealand on iOS exhibited varying performance trends. Here is a detailed look at the weekly downloads, active users, and revenue metrics for the leading apps in this category.

MECCA - Beauty Shopping showed a fluctuating trend in weekly downloads, starting with approximately 993 downloads in the last week of December and experiencing a peak of about 1.4K downloads in late January. The app’s weekly active users remained relatively stable, with an increase from around 6.1K at the end of December to approximately 6.9K by the end of March.

Sephora - Beauty Shopping experienced a notable increase in weekly downloads at the beginning of January, reaching around 1.3K downloads. Active users peaked in the first week of January at approximately 8.6K and remained steady throughout the quarter, ending with about 8K active users in the last week of March.

OLIVEYOUNG GLOBAL maintained a consistent download rate, with weekly downloads ranging from 99 to 138. The app's active users showed a gradual increase, starting from 285 at the end of December and climbing to 356 by the end of March.

Nykaa – Makeup/Beauty Shopping exhibited stable performance in weekly downloads, with figures oscillating between 56 and 105. Active users demonstrated a steady upward trend, beginning at 985 in the last week of December and reaching 1.2K by the end of March.

Lush Fresh Handmade Cosmetics saw a significant rise in weekly downloads, starting from 29 in the last week of December and peaking at 145 in the final week of March. The app’s active users increased from 45 at the end of December to 117 by the end of March.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.